When incorporating blogs into a corporate social media stream, what role can blogs take in support of the media plan?
A) Blogs can be used to clarify information.
B) Blogs can act as the hub for the multiple threads in the social media plan.
C) Blogs can act as the complaint department for the social media plan.
D) Blogs can limit word-of-mouth marketing efforts by customers.
E) Blogs can allow consumers to become subject matter experts.
Ques. 2Apply the three-step writing process to instant messaging.
What will be an ideal response?
Ques. 3Instant messaging is less susceptible to computer viruses and other security problems than other forms of social media.
Indicate whether the statement is true or false.
Ques. 4IM is available as a function embedded in online meeting and collaboration systems.
Indicate whether the statement is true or false.
Ques. 5Which of the following is the most effective use of IM in a professional setting?
A) Assuming the IM is secure
B) Using IM for lengthy, complex messages
C) Having multiple IM conversations at the same time
D) Leaving a physical meeting to respond to IM
E) Making yourself unavailable for IM when you need to focus on other work
Ques. 6Which of the following is the least effective and efficient management of IM?
A) Sending an email message instead of immediately answering an IM
B) Being available to IM at all times while at work
C) Not sending confidential information over an IM
D) Not using IM to send personal messages while at work
E) Not using IM for important but impromptu meetings if everyone is not available
Ques. 7Which of the following is true in regards to instant messaging?
A) IM is more secure than email.
B) IM doesn't get misused as a one-to-many broadcast method as often as email does.
C) IM takes longer to plan, write and send than email.
D) IM is universally accepted in corporate communications.
E) IM is typically used internally to the organization and is rarely used for customers and other important audiences.
Ques. 8When using IM for business, which of the following is true?
A) IM takes longer to plan than other social media messages.
B) IM in business is more formal than IM for personal use.
C) Companies encourage the use of acronyms to save time.
D) Autocorrect functions will take care of spelling and grammatical issues.
E) IM reduces the likelihood of inconvenient interruptions.
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