If potential customers are likely to object to the price of your product or service, what can you do?
What will be an ideal response?
Ques. 2Briefly explain the difference between selling points and benefits, and then give an example of each.
What will be an ideal response?
Ques. 3Promotional messages developed for mobile devices need to
A) build a story one link at a time.
B) immediately generate desire.
C) have a strong call to action.
D) have significant levels of detail.
E) be fast and straightforward.
Ques. 4Because using a mobile device is so convenient, most mobile users aren't pressed for time; so, they enjoy receiving intricate promotional messages.
Indicate whether the statement is true or false.
Ques. 5Successful marketing and sales messages match the product's selling points to the audience's primary needs or emotional concerns.
Indicate whether the statement is true or false.
Ques. 6Using the AIDA approach with social media
A) requires the same steps as the AIDA approach with conventional media.
B) does not work at all.
C) requires a different, more interactive approach.
D) requires a more rigid approach.
E) requires a stronger attention getting technique.
Ques. 7The benefits of a product can be
A) practical but not emotional.
B) anticipated.
C) both practical and emotional.
D) demographic in nature.
E) psychographic in nature.
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