Many companies use social media to publish ________, in which they communicate directly with customers and other audiences, rather than going through news media outlets.
A) cyber statements
B) virtual press publications
C) microcosmic news stories
D) direct-to-consumer news releases
E) goodwill documents
Ques. 2Friendly notes with no direct business purpose, such as those conveying congratulations or thanks, are called ________ messages.
A) salutary
B) recognition
C) goodwill
D) congratulatory
E) simple
Ques. 3Excluding important negative information about a candidate in a recommendation letter
A) is expectedotherwise no one would be able to get a good job.
B) has led some employers to sue after hiring the candidate and discovering problems.
C) is the only way to prevent the candidate from suing you.
D) is okay, as long as you explain to the candidate that you are doing it.
E) is okayas long as you add a release from liability clause to the letter.
Ques. 4When offering compliments in a goodwill message, you should
A) feel free to exaggerate.
B) keep them broad and general.
C) back them up with specific points.
D) temper them with comments on areas for improvement.
E) offset them with negative comments about other employees.
Ques. 5If you are sending an informative memo to employees about policy statements or procedural changes, you should
A) assume that employees will have a positive response.
B) use the indirect approach.
C) use the body of the message to provide all the necessary details.
D) assume that employees will have a negative response.
E) incorporate a congratulatory tone.
Quick Reply
