Which of the following would be the most effective headline for a new posting on a business blog?
A) You Might Already Know It, But...
B) Random Thoughts From My Addled Brain
C) Things We Thought You Needed to Know
D) Seven Reasons To Switch Your Smartphone Carrier
E) Our New Products: A Brief Overview
Ques. 2If a customer uses the comment feature to criticize the content of your business blog,
A) you should respond promptly and honestly.
B) ignore it unless the critic is incorrect.
C) post it, and follow with a blog entry to show your audience that it will not be tolerated.
D) you should immediately shut the blog down to avoid potential harm to your reputation.
E) remove the specific comment.
Ques. 3When you're blogging for business,
A) don't worry about proofreading because your audience doesn't expect it.
B) apply the three-step writing process as you would for any other business message.
C) don't spend a lot of time trying to define your audience: you're writing for everyone.
D) it is a waste of time unless you are selling high-tech products or services.
E) you can rely on your HTML editor to correct all errors in spelling and grammar.
Ques. 4When you're creating a blog, include one or more ________ so that your audience can receive headlines and blog-post summaries automatically.
A) information portals
B) newsfeed options
C) data-retrieval links
D) email addresses
E) uniform resource locators
Ques. 5If you do not have a constant supply of new information to post on a business blog,
A) your audience will appreciate not having to process information that changes constantly.
B) repost old material so your audience will not lose interest.
C) you should create a traditional website instead.
D) keep readers interested by adding daily comments on current events.
E) you should simply add Nothing new just yet each day to let readers know that the blog is still viable.
Quick Reply
