Generally speaking, mass marketing has given way to target marketing, which focuses on satisfying ...

Generally speaking, mass marketing has given way to target marketing, which focuses on satisfying the demands of a particular segment of the entire market.
  Indicate whether the statement is true or false

Q. 2

The Spearman rank correlation coefficient is used to determine if a relationship exits between two variables when:
 a. one of the variables is ordinal.
  b. both of the variables are ordinal.
  c. both variables are interval and the normality requirement is not satisfied.
  d. All of these choices are true.

Q. 3

Mass Marketing refers to the mass production and marketing by a company of a single product for the entire market.
  Indicate whether the statement is true or false

Q. 4

The Spearman rank correlation coefficient allows us to measure and test to determine whether there is evidence of a linear relationship between two variables if:
 a. one or both variables is (are) ordinal
  b. both variables are interval but the normality requirement for parametric tests is not satisfied.
  c. both a and b.
  d. neither a nor b.

Q. 5

Market segmentation separates consumers of a product into different groups in such a way that members of each group are similar to each other and there are differences between groups.
  Indicate whether the statement is true or false

Q. 6

If all the x values and all the y values are positive numbers, then  must be > 0.
  Indicate whether the statement is true or false

Q. 7

In market segmentation, if education is the segmentation variable of interest, then possible segments of the market include: some high school, high school graduates, some college, college or university graduates.
  Indicate whether the statement is true or false

Q. 8

The rejection region for the test H0: s = 0 vs. H1: s  0 is based on the absolute value of rs.
  Indicate whether the statement is true or false