The original language used to create web pages is called ________.
A) Javascript
B) AJAX
C) hypertext markup language
D) Basic
Q. 2The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?
A) ubiquity
B) personalization/customization
C) richness
D) interactivity
E) social technology
Q. 3Which of the following technologies would you use to analyze the social media data collected by a major online retailer?
A) OLAP
B) data warehouse
C) data mart
D) Hadoop
E) DBMS
Q. 4Which of the following is an example of a browser-based software tool that allows web conferences and webinars?
A) Excel
B) Tumblr
C) WebEx
D) Wordweb
Q. 5Which of the following statements is true of information privacy?
A) It is most easily achieved online and is impossible to maintain on paper.
B) It is governed by laws that are universal in all countries.
C) It refers to the protection of data about individuals.
D) It emphasizes the importance of sharing data over protecting personally identifiable information.
Q. 6The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?
A) ubiquity
B) personalization/customization
C) richness
D) interactivity
E) information density
Q. 7Big data does not refer to
A) datasets with fewer than a billion records.
B) datasets with unstructured data.
C) machine-generated data (i.e. from sensors).
D) data created by social media (i.e. tweets, Facebook Likes).
E) data from Web traffic.
Q. 8Under Mintzberg's classification of organizational structure, the knowledge-based organization where goods and services depend on the expertise and knowledge of professionals falls under the category of
A) entrepreneurial structures.
B) divisionalized bureaucracies.
C) professional bureaucracies.
D) adhocracies.
E) machine bureaucracies.
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