List and describe four competitive strategies enabled by information systems that firms can pursue.

The four generic strategies, each of which often is enabled by using information technology and systems, include:

•   Low-cost leadership: lowest operational costs and the lowest prices.
•   Product differentiation: enable new products and services, or greatly change the customer convenience in using existing products and services.
•   Focus on market niche: enable a specific market focus and serve this narrow target market better than competitors.
•   Strengthen customer and suppliers: tighten linkages with suppliers and develop intimacy with customers.