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A manufacturer seeking maximum retailer cooperation should utilize which form of distribution?

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A manufacturer seeking maximum retailer cooperation should utilize which form of distribution?

A manufacturer seeking maximum retailer cooperation should utilize which form of distribution?
A) exclusive distribution
B) intensive distribution
C) selective distribution
D) dual distribution

Textbook

Retail Management: A Strategic Approach

Retail Management: A Strategic Approach

Edition: 13^th

Authors: Berman, Evans, Chatterjee

Read 98 times

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