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Direct marketing is increasingly used by store-based retailers since it ________.
A) increases sales to the store's current target market
B) is an inexpensive way to reach a broad geographic base
C) appeals primarily to male shoppers
D) enables the retailer to offer distinctive merchandise to small market segments
Textbook 
Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
Authors:
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