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Many direct marketers used to order merchandise after orders were placed by consumers. Now, they place orders in anticipation of demand. This change in strategy is largely due to ________.
A) concern over better customer service
B) the "30-day rule"
C) discounts on purchases in advance of customer orders
D) delays in order fulfillment houses
Textbook 
Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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muddersmudders
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