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A consumer reading more about a product after it was purchased than before illustrates activity seeking to reduce ________.
A) evaluation of alternatives
B) purchase activity
C) cognitive dissonance
D) information search
Textbook 
Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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Helped a lot
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This helped my grade so much Perfect
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this is exactly what I needed
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