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Why is peddling or “pushing products” inconsistent with the marketing concept?

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5 years ago

Why is peddling or “pushing products” inconsistent with the marketing concept?

Why is peddling or “pushing products” inconsistent with the marketing concept?

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LeaP

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#1

5 years ago

In adapting to the marketing concept, emphasis is now placed on satisfying the customer through “partnering.” Instead of “pushing” goods, salespeople now form relationships and seek to identify specific customer needs.

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