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krishna2018 krishna2018
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5 years ago
Why might a message need to be longer when the audience is skeptical or hostile?
A) There will be fewer supporting points to win over the audience
B) The message can then be focused on conclusions and recommendations
C) You will have a better opportunity to use a direct format for the message
D) The audience will not understand the main idea of the message
E) You will have to build a consensus about the controversial subject
Textbook 
Business Communication Today

Business Communication Today


Edition: 14th
Authors:
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wrote...
5 years ago
 E
Reason:  E) You'll need more words to build a consensus about a complex and controversial subject, especially if the members of your audience are skeptical or hostile.
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