FreeWorld is a non-profit campaigning organization that has discovered that Shine4Ever Corp

19. FreeWorld is a non-profit campaigning organization that has discovered that Shine4Ever      Corp. is dealing in conflict diamonds—diamonds from the coasts of Liberia that originate      from areas controlled by forces that fund anti-government operations. After several      demonstrations, boycotts, and advertising campaigns by FreeWorld, Shine4Ever agrees to an      external certification process to ensure that the diamonds are “clean.” This social pressure is a      result of ________.
a. private politics
b. business intelligence
 c. market demand
d. competitive analysis