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What is coverage? How does it affect the cost and effectiveness of nonmarket action?
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Business and Its Environment
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Coverage refers to the geographic distribution of interest group members. It is one of the several factors that determine the impact of a given level of nonmarket action on the outcome of an issue. Particularly for issues addressed in legislative arenas, the effectiveness of nonmarket action depends on the geographic location of interest group members. Nonmarket strategies based on the constituency connection between voters and their representatives are more effective the greater the number of political jurisdictions covered by the group. Although small businesses do not have the resources of large businesses, they are politically effective because they are numerous and located in every political jurisdiction. Automobile assembly plants are concentrated in a relatively small number of congressional districts, but the coverage of the auto companies' dealer and supplier networks is extensive. The greater the coverage by the members of an interest group, the more effective is its nonmarket action.
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