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Write a short note on coalition building.
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Business and Its Environment
Edition: 7th
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Coalition building is an important component of many nonmarket strategies. Coalitions are the principal means of forging a majority from a collection of minorities. Business coalitions are of three types: peak organizations, trade associations, and ad hoc coalitions. Peak associations emphasize issues that affect more than one industry, trade associations represent a single industry, and ad hoc coalitions tend to be issue specific. Trade associations and individual firms also participate on issues addressed by peak organizations and trade associations, respectively.
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