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One advantage of the pharmaceutical companies was that doctors tended to prescribe drugs using brand ...

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One advantage of the pharmaceutical companies was that doctors tended to prescribe drugs using brand ...

One advantage of the pharmaceutical companies was that doctors tended to prescribe drugs using brand names, and pharmacists were prohibited from substituting another generic equivalent drug. This led to ________.
a) an increase in the competitiveness among generics
b) pharmaceutical companies marketing their drugs directly to the public
c) companies introducing generic drugs with brand names
d) a governmental ban on pharmaceutical advertisements

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Business and Its Environment

Edition: 7^th

Author: Baron

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