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2. Product positioning is the ____________. a. perception consumers have of a company or brand relat
abrah25
abrah25
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2. Product positioning is the ____________. a. perception consumers have of a company or brand relat
2. Product positioning is the ____________.
a. perception consumers have of a company or brand relative to competitors b. number and level of products offered by a company c. perception consumers have of a company or brand relative to other brands being offered by the company d. level of brand equity faced by a company or brand
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