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abrah25 abrah25
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5 years ago
18. In terms of the visual element of an advertisement, a concrete image has a ______________.
a. lower level of recall than an abstract image b. lesser impact on the cognitive component of attitude than on the affective component c. higher level of recall than an abstract image d. lesser impact on the affective component of attitude than an abstract image
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Valued Member
Educator
5 years ago
https://biology-forums.com/index.php?topic=854139.0
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