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abrah25 abrah25
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5 years ago
5. Each of the following are important keys to building a successful premium program EXCEPT    ______________.
a. select premiums that reinforce the firm’s product and image b. select premiums that are highly popular and current fads c. match the premium to the target market d. integrate the premium with other IMC tools
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5 years ago
https://biology-forums.com/index.php?topic=855699.0
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