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Express Lane Plus
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A week ago
1. When is a consumer most likely to engage in extended problem solving?
a. This decision mode is most common when acceptable products are already contained     within the consumer’s evoked set. b. This decision mode is most common when the decision is related to the person’s self    concept and the outcome has a high degree of risk. c. This decision mode is most common when the decision is related to products that are     considered to have low self-concept involvement. d. This decision mode is most common when the decision is related to the person’s past     behavior and product reinforcements.
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Educator
A week ago
This decision mode is most common when the decision is related to the person's self-concept and the outcome has a high degree of risk.
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