Business

7. Kent, a college student, is a loyal Coca-Cola drinker. He averages about six Cokes a day. He even     prefers Coke to water. However, today when he passed a vending machine in his dorm, he     bought a new flavor of soft drink called Big Red. Which of the following most accurately explains     his behavior, given the facts about Kent’s previous behavior?
a. Kent is involved in extended problem solving. b. Kent is brand switching. c. Kent is influenced by peer pressure. d. Kent is variety seeking.