Ask a Question
  
  
  
Top Posters
Since Sunday
26
15
11
10
9
9
9
8
8
7
7
7
New Topic  
wrote...
Express Lane Plus
Posts: 658
Rep: 0 0
A week ago
11. A small company, Craig Inventions, produced a pill that had the nutrient value of a healthy       breakfast. The company put the product on the market as a substitute for breakfast for busy       people. The product failed. Craig Inventions then marketed the pill as a diet product and it       became very successful. What does the example best demonstrate?
a. The company confused a subordinate level with a basic level of categorization, which     led to the company’s failure to identify the product’s most important competitors. b. The company did not position the product well. It was difficult to convince consumers     that a pill was a breakfast on the superordinate level; however, it did appear to fit     appropriately within the superordinate category of diet pills. c. The company confused a superordinate level with a subordinate level of categorization. d. The determinant attributes between diet pills and breakfast were not sufficiently strong
Read 17 times
1 Reply
Related Topics
Replies
wrote...
Educator
A week ago
https://biology-forums.com/index.php?topic=672970.0
The best way to say thank you is with a positive review:

  https://trustpilot.com/review/biology-forums.com 

Your support goes a long way!


Make a note request here
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers.
Learn More
Improve Grades
Help Others
Save Time
Accessible 24/7
  70 People Browsing
 123 Signed Up Today
Related Images
 501
 70
 34