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Here is Market Basket data for 1,000 transactions at a Drug Store. All transactions involve 1 or 2 ...

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Here is Market Basket data for 1,000 transactions at a Drug Store. All transactions involve 1 or 2 ...

Question 1.

Market basket analysis is ________.

• a data mart specific technique

• a reporting technique

• an OLAP application

• a data mining technique

Question 2.

Here is Market Basket data for 1,000 transactions at a Drug Store. All transactions involve 1 or 2 drugs. Use the table below to answer the following questions.

1,000 Transactions	Drug A 500	Drug B 300	Drug C 200
Drug A	0	100	125
Drug B	100	25	75
Drug C	125	75	0
No Additional Drug	275	100	0

Refer to the table above. What is the definition of support for Drug A and Drug B?

• The probability that Drug A will be purchased.

• The probability that Drug B will be purchased.

• The probability that both Drug A and Drug B will be purchased.

• The probability that Drug A will be purchased given that Drug B has been purchased.

Textbook

Database Processing: Fundamentals, Design, and Implementation

Edition: 15^th

Authors: Kroenke, Auer, Yoder, Vandenberg

Read 70 times

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More solutions for this book are available here

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You make an excellent tutor!

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Helped a lot

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