11. Which of the following best characterizes social critic Vance Packard’s position on the ...

11. Which of the following best characterizes social critic Vance Packard’s position on the
possibility of marketing efforts manipulating consumers’ thoughts?
a. Marketers don’t have enough knowledge to manipulate consumers.
b. The public has been unnecessarily frightened by allegations of marketing manipulation
that are blatantly false.
c. Marketers have been successful in manipulating consumers’ emotions, but not thought
processes.
d. Marketers have used knowledge of the social sciences to channel consumer habits,
decisions, and thoughts.