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abrah25 abrah25
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Posts: 1308
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5 years ago
39. In its advertising, an automobile company emphasizes such qualities as high miles per gallon
of gasoline, an excellent rating in safety, and high resale value of its product. The company
is trying to appeal to which of the following consumer needs?
a. sentiment needs
b. biogenic needs
c. utilitarian needs
d. hedonic needs
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Educator
5 years ago
(C)
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