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caillacakes caillacakes
wrote...
Posts: 511
5 years ago
Nike has used Michael Jordan to create the impression that Air Jordan basketball shoes are superior to any other basketball shoes. Nike is attempting to

• differentiate Air Jordan basketball shoes from other types of basketball shoes.

• lower the marginal cost of producing Air Jordan basketball shoes.

• increase its profit by raising the price of Air Jordan basketball shoes.

• convince consumers that Air Jordan basketball shoes are no different from other basketball shoes favored by celebrities.
Textbook 
Microeconomics

Microeconomics


Edition: 7th
Authors:
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Replies
wrote...
5 years ago
differentiate Air Jordan basketball shoes from other types of basketball shoes.
caillacakes Author
wrote...
5 years ago
Brilliant
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