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A trademark grants a firm legal protection against other firms using the name of its product. When a ...

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A trademark grants a firm legal protection against other firms using the name of its product. When a ...

A trademark grants a firm legal protection against other firms using the name of its product. When a firm has been granted a trademark, it

• still faces the possibility that the name will become widely used and no longer associated with a specific company.

• does not have to worry about legally enforcing the trademark; this is the responsibility of the legal system.

• still must apply for a copyright and a patent to ensure that no other firm will use the product's name.

• must spend an annual amount on advertising the product each year; the amount it must spend is negotiated by the firm and the government agency that grants the trademark.

Textbook

Microeconomics

Edition: 7^th

Authors: Hubbard, O'Brien

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BobbyD

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More solutions for this book are available here

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I appreciate what you did here, answered it right Smiling Face with Open Mouth

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