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fattykay92 fattykay92
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Posts: 467
5 years ago
The brand name of a firm

• has been considered irrelevant by economists since profits for a monopolistic competitive firm are zero in the long-run.

• relates to consumers' perception of product differentiation and to the market value of a firm.

• is important in the short-run but not in the long-run.

• has nothing to do with the profitability of a firm.
Textbook 
Economics Today: The Micro View

Economics Today: The Micro View


Edition: 19th
Author:
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meigsflameigsfla
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Posts: 387
5 years ago
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