Top Posters
Since Sunday
5
o
5
4
m
4
b
4
x
4
a
4
l
4
t
4
S
4
m
3
s
3
New Topic  
lstar1993 lstar1993
wrote...
Posts: 498
5 years ago

Question 1.

In response to threats from such companies as AOL, Amazon.com, Yahoo!, eBay, E*TRADE, and dozens of others, established manufacturers and retailers became "brick-and-click" oriented by adding online services to their existing offerings. This process became known as ________.

• disintermediation

• reintermediation

• new-market synchronization

• e-commerce

• e-collaboration

Question 2.

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

• direct-selling capability

• well-established brand names

• better prices

• one-on-one communications

• greater value
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 67 times
1 Reply
Replies
Answer verified by a subject expert
Curtis x.Curtis x.
wrote...
Posts: 377
5 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

lstar1993 Author
wrote...

5 years ago
Thanks
wrote...

Yesterday
this is exactly what I needed
wrote...

2 hours ago
Brilliant
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  1087 People Browsing
Related Images
  
 3523
  
 4416
  
 899
Your Opinion
Which of the following is the best resource to supplement your studies:
Votes: 249