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Posts: 134
2 months ago

Question 1.

Companies that adopt and employ the marketing concept switch from being solely product centered to being more ________ centered.

• sales

• marketing

• competency

• customer

• strategy

Question 2.

________ can be seen as the development, design, and implementation of marketing programs, processes, and activities that recognizes the breadth and interdependencies of their effects.

• Holistic marketing

• Demand-centered marketing

• Relationship marketing

• Niche marketing

• Supply chain marketing
Source  Download
Marketing Management
Edition: 13th
Authors:
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Answer verified by a subject expert
wrote...
Posts: 170
Rep: 9 0
2 months ago
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Answer 1

customer

Answer 2

Holistic marketing
1
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2 months ago
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