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Suedyso Suedyso
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5 years ago

Question 1.

One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being ________.

• promotion, place, positioning, and price

• product, price, promotion, and place

• product, positioning, place, and price

• product, production, price, and place

• place, promotion, production, and positioning

Question 2.

From a buyer's point of view, each marketing tool is designed to deliver a customer benefit. The SIVA customer-centric breakdown of marketing activities includes ________.

• situation, importance, variability, and awareness

• sale, interaction, voice, and availability

• solution, information, value, and access

• satisfaction, intention, value, and account

• none of the above
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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amw87470amw87470
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Suedyso Author
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#2
5 years ago
Appreciate the effort, thank you!
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