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Home Q & A Board Other Fields Homework Help Business Marketing
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anhsu anhsu
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Posts: 498
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5 years ago

Question 1.

The selling relationship concept holds that consumers will prefer products that are ethical, environmentally responsible, legal, and social in the context of marketing activities and programs.

• true

• false

Question 2.

The societal marketing concept holds that the organization's task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer's and the society's well-being.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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sarahlouhiggsarahlouhigg
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5 years ago
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anhsu Author
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#2
5 years ago
I appreciate what you did here, answered it correctly Smiling Face with Open Mouth
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