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suiren suiren
wrote...
Posts: 496
5 years ago

Question 1.

Identify and define the four Ps and the corresponding consumer-oriented SIVA dimensions.

Question 2.

According to Starbucks Chairman Howard Schultz, "Consumers now commonly engage in a cultural audit of [product and service] providers.  People want to know your value and ethics demonstrated by how you treat employees, the community in which you operate."  Discuss the concept of social responsibility marketing and how it impacts both companies and consumers.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Answer verified by a subject expert
whoohoo8whoohoo8
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Posts: 386
5 years ago
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suiren Author
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5 years ago
Thank you for answering so quickly
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