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According to Starbucks Chairman Howard Schultz, "Consumers now commonly engage in a cultural audit ...

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According to Starbucks Chairman Howard Schultz, "Consumers now commonly engage in a cultural audit ...

Question 1.

Identify and define the four Ps and the corresponding consumer-oriented SIVA dimensions.

Question 2.

According to Starbucks Chairman Howard Schultz, "Consumers now commonly engage in a cultural audit of [product and service] providers. People want to know your value and ethics demonstrated by how you treat employees, the community in which you operate." Discuss the concept of social responsibility marketing and how it impacts both companies and consumers.

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 121 times

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suiren Author

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Thank you for answering so quickly

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