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lurielbank lurielbank
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5 years ago

Question 1.

Walt Disney's Magic Kingdom represents ________ marketing: Customers visit a fairy kingdom, a pirate ship, or a haunted house.

• experiential

• celebrity

• event

• goods

• services

Question 2.

Janet is very upset that she can't get tickets to the new Rolling Stones concert.  "Why do they keep advertising the show if you can't get tickets?" wonders Janet.  Which of the following demand states applies to Janet's situation?

• full demand

• unwholesome demand

• overfull demand

• nonexistent demand

• latent demand
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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swolfe15swolfe15
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lurielbank Author
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5 years ago
Thanks
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