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avinash0312 avinash0312
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Posts: 474
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5 years ago

Question 1.

New terms are now being used to describe where marketing is done. Using the automobile market, describe automotive buying behavior for a: (1) marketplace, (2) marketspace, and (3) metamarket.

Question 2.

Identify the five key functions of the CMO in leading marketing within the organization.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 61 times
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bli14bli14
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5 years ago
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