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shaerovira shaerovira
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5 years ago

Question 1.

With respect to the core business processes, the ________ is considered to be all the activities involved in defining target markets and prospecting for new customers.

• customer prospecting process

• customer acquisition process

• fulfillment management process

• customer relationship management process

• customer equity process

Question 2.

A good way to describe the ________ would be to discuss all the activities involved in building deeper understanding, relationships, and offerings to individual customers.

• customer acquisition process

• customer fulfillment management process

• customer relationship management process

• customer equity process

• customer prospecting process
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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BobbyDBobbyD
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shaerovira Author
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#2
5 years ago
Thank you, thank you, thank you!
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