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barmour44 barmour44
wrote...
Posts: 420
5 years ago

Question 1.

The collaborator's ________ involves horizontal partnerships, where companies choose partners based on their ability to exploit related market opportunities, and vertical partnerships, where companies choose partners based on their ability to serve their value creation.

• rational space

• resource space

• competency space

• cognitive space

• service space

Question 2.

________ allows the company to discover who its customers are, how they behave, and what they need or want.  It also enables the company to respond appropriately, coherently, and quickly to different customer opportunities.

• Total quality management

• Marketing management

• Network management

• Strategic management

• Customer relationship management
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 60 times
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Answer verified by a subject expert
BakariBakari
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Posts: 371
5 years ago
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barmour44 Author
wrote...
5 years ago
Smart ... Thanks!
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