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wrote...
Posts: 69
2 weeks ago

Question 1.

Successful marketing requires having capabilities such as understanding, creating, delivering, capturing, and sustaining ________.

• customer retention

• customer value

• customer loyalty

• customer perks

• customer benefits

Question 2.

Which of the three key areas of strategic planning deals specifically with devising a long-term game plan for achieving long-run objectives?

• establishing a strategy

• developing an investment portfolio

• producing a strategic fit

• creating a viable business opportunity

• expanding core competencies
Source  Download
Marketing Management
Edition: 13th
Authors:
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wrote...
Posts: 78
Rep: 7 0
2 weeks ago
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Answer 1

customer value

Answer 2

establishing a strategy
1
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2 weeks ago
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