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msouthern msouthern
wrote...
Posts: 481
Rep: 7 0
5 years ago

Question 1.

A good illustration of a market definition of the business a company is in would be "We sell gasoline."

• true

• false

Question 2.

An intensive growth strategy involving marketing current products to new markets is a market-development strategy.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 71 times
1 Reply

Related Topics

Replies
wrote...
5 years ago

Answer 1

false

Answer 2

true
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