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Home Q & A Board Other Fields Homework Help Business Marketing
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Izzy122 Izzy122
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5 years ago

Question 1.

If a company sought to expand the number of existing products sold to its current markets, it would use an integrative growth strategy labeled as "market-penetration strategy."

• true

• false

Question 2.

If a company sought to grow via a strategy that required the company to seek new businesses that have no relationship to its current technology, products, or markets, the company would be using a diversification strategy called a conglomerate strategy.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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jfinn1021jfinn1021
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Izzy122 Author
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5 years ago
Thanks
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