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An environmental threat is a challenge posed by an unfavorable trend or development that would lead, ...

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An environmental threat is a challenge posed by an unfavorable trend or development that would lead, ...

Question 1.

To evaluate opportunities, companies can use market opportunity analysis (MOA) to determine the attractiveness and probability of success.

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• false

Question 2.

An environmental threat is a challenge posed by an unfavorable trend or development that would lead, in the absence of defensive marketing action, to lower sales or profit.

• true

• false

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 46 times

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