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wrote...
Posts: 157
3 months ago

Question 1.

A strategy is a game plan for achieving what the business unit wants to achieve.

• true

• false

Question 2.

A firm employing a focus strategy must be good at engineering, purchasing, manufacturing, and physical distribution.

• true

• false
Source  Download
Marketing Management
Edition: 13th
Authors:
Read 22 times
1 Reply
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Replies
wrote...
3 months ago

Answer 1

true

Answer 2

false
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