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Partner relationship management (PRM) can be thought of as a corporation's development of ...

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Partner relationship management (PRM) can be thought of as a corporation's development of ...

Question 1.

One of the four major categories of strategic alliance involves sharing personnel (e.g., human resource alliance) to staff alliance member marketing departments.

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• false

Question 2.

Partner relationship management (PRM) can be thought of as a corporation's development of structures that support strategic alliances and treat the formation and management of partnerships as a core skill.

• true

• false

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 43 times

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