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2 months ago

Question 1.

A successful company nurtures its resources and competencies.  A core competency has three characteristics.  Describe those characteristics.

Question 2.

Apex Corporation is one of the best in its industry in terms of costs and performance.  Many companies will probably use Apex as a ________.

• future supplier

• competitor to beat

• benchmark

• target

• sounding board for ideas
Source  Download
Marketing Management
Edition: 13th
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2 months ago
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Answer 1

Core competency characteristics are: (1) It is a source of competitive advantage; (2) it has applications in a wide variety of markets; and (3) it is difficult for competitors to imitate.

Answer 2

benchmark
1
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