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toripollard8 toripollard8
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5 years ago

Question 1.

MasterCard and Visa may team up with university alumni associations to offer affinity credit cards that typically display an iconic image associated with the university on the card itself and may include an incremental donation program associated with purchases made using the card.  The best description of this form of alliance would a ________.

• network alliance

• logistics alliance

• pricing collaboration

• product alliance

• promotional alliance

Question 2.

As the marketing manager for a small regional toy manufacturer, what three strategic marketing processes would you use to choose the value of your offer?
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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yesimshayyesimshay
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5 years ago
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toripollard8 Author
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5 years ago
This helped my grade so much Perfect
Shassta22
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Helped a lot
DAGINC
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2 hours ago
Thanks
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