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A ________ is "unpredictable, short-lived, and without social, economic, and political significance."

trea48

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A ________ is "unpredictable, short-lived, and without social, economic, and political significance."

Question 1.

There are several ways marketers can find relevant online information on competitors' products and weaknesses, summary comments, and overall performance rating of a product, service, or supplier. ________ is(are) a type of site that is concentrated in financial services and high-tech products that require professional knowledge.

• Customer complaint sites

• Independent customer goods and service reviews

• Distributor or sales agent feedback sites

• Shopping bot service sites

• Combo sites offering customer reviews and expert opinions

Question 2.

A ________ is "unpredictable, short-lived, and without social, economic, and political significance."

• megatrend

• fashion

• trend

• style

• fad

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 68 times

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