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shayeshaye00 shayeshaye00
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5 years ago

Question 1.

Markets with a segment of very wealthy consumers, but high income disparity, present few opportunities to marketers.

• true

• false

Question 2.

Which of the following best describes the practice used by McDonald's when it hired mystery shoppers to assess stores' internal speed standards?

• Setting up an advisory panel

• Taking advantage of government data sources

• Motivating intermediaries to pass along important intelligence

• Training and motivating the sales force to spot and report new developments

• Networking externally
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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bli14bli14
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5 years ago
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