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2 months ago

Question 1.

The United States has one of the world's highest percentages of college-educated citizens.  What does this mean for both marketers and employers?

Question 2.

As a marketing manager you have observed that the prevalence of "nontraditional households" is on the rise.  Characterize a "nontraditional household."
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Marketing Management
Edition: 13th
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2 months ago
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Answer 1

As a marketer, the high percentage of college-educated citizens in the United States suggests that there should be high demand for quality books, magazines, and travel.  As an employer, this means that there should be a high supply of skilled potential employees.

Answer 2

Examples of the nontraditional household would be single live-alones, adult live-togethers of one or both sexes, single-parent families, childless married couples, and empty nesters.
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